2012 Merchandiser of the Year
(Resort) Award goes to Carmello Benassi, who is the PGA Golf Professional
at Barren River Lake State Resort Park in Lucas, KY. This award
(established 1978) is presented in conjunction with the Association of Golf
Exhibitors (AGE), and recognizes those PGA Professionals who have demonstrated
superior skills as merchandisers in the promotion of golf. The candidates
are judged in the following areas: Merchandising Performance (profit margin,
turn rate, cost of goods, sales), Details and Innovation, Displays,
Merchandising Techniques, Inventory Mix, Shop Operations, Merchandising
Philosophy, and Staff Training. Congratulations to Carmello Benassi who
works hard to promote and teach the sport of golf. Barren River Lake State Resort Park offers a scenic 18-hole golf course set among the beautiful rolling hills of Southern Kentucky.
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